New

CTRS is now ISO 9001:2015 & ISO 27001:2022 certified — View certificates

CTRS Training: new batch enrolling, with a paid internship — Learn more

Planning a Phase II–IV study? Get a free feasibility consultation — Talk to an expert

Primary Research

Primary market research services

Extensive experience forging valuable partnerships with global brands seeking market penetration, product differentiation, brand placement and improved customer satisfaction.

Primary Research
ISO 9001 & 27001 Certified
Optimising Strategies

Insights that drive business advancement

Our core competency includes B2B and B2C primary research services across domestic and international markets using quantitative and qualitative techniques.

Whether penetrating new markets, exploring new categories, repositioning your brand or optimising customer interactions — we deliver insights for business advancement.

Our capabilities

  • CATI, online, FGD and face-to-face interviews
  • In-house team of experienced analysts
  • Vast network of experts worldwide
  • Survey design and programming expertise
  • Data collection and processing
  • Quality-focused report generation
Services

Full-cycle primary research support

01

Research Design

Methodical research design using qualitative and quantitative methods, evaluated on project needs.

02

Survey Programming & Hosting

Custom surveys on Forsta (Decipher), Confirmit and Alchemer with complex logic and multi-mode deployment.

03

Global Consumer & B2B Panels

B2C and B2B panels with access to 75+ markets through dependable partnerships.

04

Data Processing

Cleaning, validation and integration using Excel, SPSS, R, SAS and SQL with statistical analysis.

05

Charting, Reporting & Dashboards

Custom dashboards and interactive visualisations with MS Office, Power BI and Tableau.

06

FTE Arrangements

Dedicated primary research experts functioning as an extension of your own team.

75+
Markets Covered
4
Interview Modes
5+
Analytics Tools
2
B2B & B2C Panels

Ready to advance your clinical research?

Contact us today for a free consultation and let our experts help you design and implement effective clinical trials that drive your research forward.

+91-9828676917 · Mon–Fri, 9AM–6PM